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To browse Academia. Shirley Leitch. As discussed in chapter 1, in recent years, public relations practice has gone global. The strong influence of this globalization is especially evident in New Zealand and Australia.
In this chapter we discuss the commonalities as well as the unique features in public relations practice in the two countries. Sriramesh, Krishnamurthy. Diana Ingenhoff. This paper outlines concepts, research traditions, and the current state of art on 1 international PR as the internationally oriented public relations of multinational organizations and companies, 2 inter- national comparative PR research, which primarily describes domestic occupational fields of PR within global settings and 3 international public relations of states, also known as public diplomacy.
Since cul- ture constitutes the central element of PR research on a global scale, we conclusively take a closer look at how concepts of culture can be applied with greater strength in international PR research. Further- more, we address different strategic paradigms in international PR strategies along the continuum of standardization and differentiation, and thus outline their consequences for international PR.
Barbra Natifu. Nomuna Nomuna. Prue L Robson. Abstract Social media has dramatically impacted the public relations industry in the last few years. Publics are increasingly geographically dispersed, traditional media and user-generated content are converging, and the discrete titles of 'consumer'and 'producer'often no longer apply.