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To browse Academia. The evolution that marketing concept is undergoing, with also the effects of globalization, has gained a technology and people-orientated focus. Globalizing liberal economy and technology's becoming an indispensible part of daily life have increased the importance of customer-orientated marketing system. According to today's marketing understanding, the primary objective is not to sell a product, but to develop customer loyalty so that new products, or the same product can be sold to the same customer more than once.
Therefore, marketing goods has become the most important organizational issue for businesses. In global markets, most significant effects of globalization on marketing strategies are such that products are shaped along with the market needs, and constituents like advertisements and packaging are prepared as per customer demands.
Contacting customers individually, marketing products through e-mails, blogs, podcasts, and forums, manufacturing products that reflect customer needs, and producing advertisements that influence perception besides senses are some new techniques that businesses should adopt to last in the global market. In this study, by investigating the most common marketing practices of our age, the role of globalization in the emergence and application of these techniques have been explored. Constantin Sasu.
This term is relatively new in the area of marketing, and it stirs interest especially as far as its two components are concerned: the situation of the contemporary society, on the one hand, and the marketing, i. The peculiarities and, at the same time, the variables of each brand reside in the economic, social, educational, financial, political, religious or any other type of specificities, that are different first and foremost from one product to another, but also from country to country, and we could even add, from region to region.