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Sarah Friar, originally from Sion Mills in County Tyrone, is currently the California-based CEO of the fast-expanding neighbourhood app Nextdoor, now operating in 11 countries around the world. Nextdoor is the place where you can plug into the neighbourhoods that matter to you. But, despite her high-powered career in the US, she returns home as often as she can, and is passionate about helping young entrepreneurs here.
She also believes that growing up in Northern Ireland has helped her current role, leading a company that is based around the idea of kindness and connections. I also learned the value of community. Sion Mills was founded by the Herdman family around their linen mill in the 19th century. They believed in the power of the community as more than just as a workforce.
They saw the value of integrating the community into your business, which reflects my work with Nextdoor today. Sarah also placed great value on the integrated primary school she attended at Sion Mills and believes the integrated system is the way ahead to bring communities together in Northern Ireland. The sheer diversity of her career path has been another plus. After taking a degree in Engineering at Oxford University, she worked at the Ashanti goldfields in Ghana, studying how to extract gold from sulphate ores for her Masters thesis.
There followed a number of very different but high-powered roles, at companies like Goldman Sachs, McKinsey and Square, giving her an important insight into the worlds of tech and finance and the chance to work with leading entrepreneurs. In , she became CEO of Nextdoor, founded a decade earlier. The genesis of the app was when the founders discovered that nearly a third of Americans did not know a single neighbour. They saw that even in a world increasingly connected, we as a society feel this huge sense of isolation.