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To browse Academia. This study seek to find out : 1 the effect of entrepreneur behavior on business performance, 2 the effect of business motivation on business performance, 3 the effect of managerial skill on business performance, 4 the effect of entrepreneur behavior on business sustainability, 5 the effect of business motivation on business sustainability, 6 the effect of managerial skill on business sustainability, 7 the effect of business performance on business sustainability.
This study was an associative explanative study. The population of the study were all small businesses in Kendari City that was enlisted in The Department of Commerce and Industry in Kendari city, which were businesses units. The sample of the study were business units that were taken using cluster random sampling. The data was collected using observation technique, questionnaire, and documentation. The data analysis employed descriptive statistic analysis and partial least square PLS.
The result of the study concluded that : 1 business behavior significantly affect business performance, 2 business motivation insignificantly affect business performance, 3 managerial ability significantly affect business performance, 4 business behavior significantly affect business sustainability, 5 business motivation significantly affect business sustainability, 6 managerial ability significantly affect business sustainability, 7 business performance significantly affect small businesses sustainability in Kendari City.
Keywords : entrepreneur behavior, business motivation, managerial ability, business performance, business sustainability. This research is aimed to test the effect of motivation, source of funds, tecnology and information access, market strategy, and entrepreneur skill on the small and medium enterprises development.