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ISSN This study aimed to investigate the effect of supply chain strategy on competitive advantage and company performance. This study conducted at in three areas i. The number of samples was business units. The results showed that the variable of supply chain strategy has a significant effect on competitive advantage as well as company performance.
Then, competitive advantage has a significant influence on company performance. In addition, the supply chain strategy can improve company performance through competitive advantage variables.
Keywords: supply chain strategy, competitive advantage, company performance, small and medium industries.
Este estudio tuvo como objetivo investigar el efecto de la estrategia de la cadena de suministro en la ventaja competitiva y el rendimiento de la empresa. The small-medium industry is one of the components in the national industry that has an important role in increasing national economic growth, absorption of labor, distribution of development outcome and poverty reduction. The main problems faced in its development are competitiveness and relatively low business performance.