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Hello Kitty was created in and the first item, a vinyl coin purse, was introduced in A variety of products have featured the character over the years, like school supplies, clothing, accessories , and toys, along with other items. In , there were over 50, different Hello Kitty branded products. In , Shintaro Tsuji , founder of Sanrio, began selling rubber sandals with flowers painted on them.
He first considered "Hi Kitty" before finally settling on "Hello Kitty," her current name. Sanrio already had several characters set in the US, and it wanted Hello Kitty to be different. In Yuko Yamaguchi became lead designer and has remained in charge since. New series involving Hello Kitty with different themed designs are released regularly, following current trends.
Spokespeople for Sanrio have said that Hello Kitty has no mouth, as they want people to "project their feelings onto the character" and "be happy or sad together with Hello Kitty. She's Sanrio's ambassador to the world and isn't bound to any particular language. Despite this, no definitive statement supports that speculation. The character's first appearance on an item was in March on a vinyl coin purse sold in Japan, where she was pictured sitting between a bottle of milk and a goldfish bowl.
Hello Kitty sold well immediately after her launch, and Sanrio's sales increased sevenfold. Originally, Hello Kitty was only marketed towards a child and preteen audience. In the s, the target market for Hello Kitty was broadened to include teenagers and adults as a retro brand. The Hello Kitty brand rose to greater prominence internationally during the late s.