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According to Google, the top two tips for using Facebook Live are to 1 have a strong connection and 2 engage your audience. The first tip relates to wifi connection, but for the nonprofit organization, Rescue Her , strong connection in the Dallas community is what led to successful Giving Day last year.
Using video production and Facebook Live, the Rescue Her team was able to bring their supporters right into the middle of the cause, even in the middle of a pandemic. Created by Communities Foundation of Texas, Giving Day is an hour online giving event designed to empower every person to give back to their community by supporting local nonprofits and causes they care about in one easy-to-use platform. The event provides support for nonprofits in the community, but the organizations themselves must create the interest.
Last year organizations had to re-think their event strategies due to the pandemic. The Rescue Her organization was no exception. The organization has helped victims and survivors of sex trafficking for over a decade. Their mission is to help survivors of trafficking by raising awareness, rescue initiatives, and restorative services.
They believe every survivor is capable, is worthy, and has a future worth fighting for. To deliver their mission they rely on donations and have generally used traditional events to fundraise. Like many small nonprofits, they had to get creative in By partnering with other small businesses and utilizing social media platforms, they were able to not only create a new event, but also triple the amount of donations and increase awareness of their mission to end human trafficking.